Musk allowed Trump back on the platform Saturday after conducting a poll on Twitter asking users whether he should. Trump was permanently expelled from Twitter under its previous management in the wake of the Jan. 6, 2021, insurrection at the U.S. Capitol as lawmakers worked to certify President Joe Biden’s election victory. Twitter leadership at the time feared Trump’s continued presence on the platform could lead to further incitement of violence as he continued to falsely claim the election was stolen from him.

Musk’s use of the Twitter poll to determine Trump’s fate on the platform surprised many users, since the billionaire had said just weeks earlier that he would form a content moderation council to make major policy decisions and decide whether to reinstate banned accounts.

Earlier this month, Musk had a call with civil rights leaders from groups including the NAACP, Anti-Defamation League, Free Press and Color of Change to discuss concerns over content moderation on the platform. Musk had also been working to reassure advertisers that the platform would not become a “free-for-all-hellscape.”

But shortly after the meeting with civil rights leaders, some of those same groups called for advertisers to halt spending on Twitter, saying mass layoffs at the platform betrayed Musk’s commitments to making the platform safe for users.

After Musk’s decision to allow Trump to return, many of those groups doubled down on their calls.

“Unless and until Musk can be trusted to enforce Twitter’s prior community standards, the platform is not safe for users or advertisers,” the #StopToxicTwitter coalition led by Accountable Tech, Free Press and Media Matters for America said in a statement. “For those still advertising on Twitter right now: know that you are contributing directly to an erratic billionaire’s decimation of Twitter and its rapid devolution into utter chaos.”  

“In less than three weeks Musk has gone back on every promise he made to civil-rights leaders and advertisers,” Free Press co-CEO Jessica J. González said in a statement. “Musk either changed his mind or lied to civil-rights leaders and advertisers. Either way, Musk has proven himself not to be a man of his word.”

Twitter and Musk did not immediately respond to requests for comment.

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