Eurovision: What is the real cost of hosting the world’s biggest song contest?

Business
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May 12, 2023
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2 minutes read

Every year, tens of millions of people tune in to watch Europe’s Eurovision Song Contest. But behind the flamboyant performances and even more outlandish outfits, the annual contest is also seen as a vehicle for economic opportunities and political messaging. On the ground in Liverpool, England – 2023’s hosts – we explore the costs of the contest and what countries stand to gain from taking part.

Celebrated and spoofed by audiences across the globe, the Eurovision Song Contest has become something of a cultural institution since its launch in 1956.

But behind the flamboyant performances and even more outlandish outfits, the annual contest is also seen as a vehicle of political and economic powerplay.

In 2023, that’s more the case than ever.

The U.K. has assumed hosting duties for the 67th edition as 2022’s winners, Ukraine, remain under Russian attack.

Meanwhile, rising costs have prompted some countries to bow out before the competition has even begun.

So, what is the true cost of the contest — and is it worth it? Watch the video above to find out.