Bajaj Auto zooms after Rajiv Bajaj shares plans for ‘biggest Pulsar’ this year

Shares of Bajaj Auto Limited jumped 1.4 percent to Rs 5,198 on September 18, extending gains for the third straight session, after Managing Director Rajiv Bajaj said the company plans a major upgrade of its popular Pulsar bike range. The stock has rallied over 7 percent in the last three days.

Rajiv Bajaj said that the company has set its sights on enhancing the Pulsar lineup with six upgrades for the new Pulsar models. The highlight is the arrival of the “biggest ever Pulsar” this financial year, he said in a conversation with CNBC-TV18.

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Bajaj also said that the new additions are aimed at enhancing the company’s share in the mid-segment from 30 percent, adding that the company wants to become a “market leader”.

The mid-market segment, particularly the 125-200-cc range, has been experiencing strong growth, and Bajaj Auto has been effectively leveraging this trend. The company’s market share in this segment has steadily increased, reaching an impressive 30 percent.

Also read: Bajaj Auto hits 52-week high after BofA Securities turns bullish, revises target price

Bajaj, however, expressed concern over the upcoming festive season and the future of the entry-level segment in the motorcycle industry, particularly 100cc motorcycles.

Bajaj also noted that entry-level consumers are progressively transitioning to electric two-wheelers, impacting both conventional fuel-powered scooters and motorcycles. He suggests that this consumer segment is unlikely to revert to the growth levels seen before the Covid-19 pandemic without some form of disruptive intervention.

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