Red Bull’s F1 dominance is translating to higher energy drink sales, team’s principal says

Red Bull Racing’s dominance in Formula 1 this year is translating directly to higher sales of its namesake energy drink, the team’s principal and CEO, Christian Horner, told CNBC.

“There’s an old adage of, ‘Win on Sunday and sell on Monday.’ Well, what we do for the Red Bull brand, for the energy drink in advertising the product globally for 23 race weekends a year, we’re the biggest marketing impact that the beverage company has,” Horner told CNBC’s Sara Eisen in the documentary