This Investment Firm Just Boosted Its Shares of Ulta Beauty. But Does It Make Sense as a Long-Term Buy and Hold?

If you bought shares of cosmetics retailer Ulta Beauty (NASDAQ: ULTA) 10 years ago, you should be quite satisfied. After all, the beauty stock is up more than 300% in the past decade, far outpacing the return of the S&P 500.

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